The demand for engagement permeates our culture and is growing fast.

Relevance is Key
Multimedia, immersive experiences and experiential art all can engage people in public spaces. But it is not just any experience that visitors/users/customers want. They want experiences that are relevant and meaningful. They want real people's perspectives, not corporate hype. And they want to shape their experience, not be a passive observer.

Strategic Tool
Done right, such experiences can help communities and organizations achieve a wide range of goals, from better patient outcomes to decreased vandalism to economic development. Thus engagement is more than interactivity; it is a tool for producing results.


Reduces Costs
This hunger for relevance, involvement and influence, however, does not only affect completed projects. It affects how fast and at what cost a public project is created. The more a community is engaged, and the more the design responds to community values, culture and needs, the stronger the support. Engagement, therefore, directly affects whether a project soars or is mired in costly delays.

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