Articles
Rules of Engagement: What Museums and Retailers Know (and the Rest of Us Don't) About Piquing and Keeping People's Interest.
By Lisa Zimmerman. The Registry, September 2009.
"Everywhere we go--on the web, at the gas pump, at the museum, even slouching in front of the TV--we are urged to click, reply, suggest, discuss, vote. It is inescapable." MORE>
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